Sprout came to us with a vision of refreshing the network and inserting more story-telling into their brand. Our solution was to tie in live-action scenes of families and kids with a vibrant and colorful graphics package that takes objects and textures from their every day lives.
Each show falls under a category of action, adventure, sci-fi or nature. The promo toolkit contains textures related to the categories and has assigned colors.
Bumpers were categorized by morning, evening and night. Each bumper takes objects from the corresponding live-action scene to build its own illustrated story.
Each Network ID has a lesson with one of their four principles.
1. Be Kind to Others
2. Be Kind to the Environment
3. Be Kind to Animals
4. Be Kind to Yourself